If you had to launch your thing in just two weeks what would you cut out? Put off anything you don’t absolutely need for launch. You can always build that stuff later when you have more information. It’s best to just get it out there!
Rework RevisitedHenry Ford turned wood scraps from Model T production into charcoal. That company is now called Kingsford and it’s the leading manufacturer of charcoal in America. 37signals was a small web design firm before it started selling the project management tool it made to communicate with clients. That’s...
Rework RevisitedAny photographer will tell you it doesn’t really matter what camera you use if you know how to take a good picture. So often, businesses obsess over getting a fancy office, the best software or breakroom snacks, when they really should be focusing on getting customers and making money. It doesn’t...
Rework RevisitedA lot of companies focus on chasing hot trends or new technology. That’s all fine and good, but the core of your business should be built around the things that people will always want. In the case of Basecamp, that means speed, simplicity, and great customer service. For a company like Amazon, it...
Rework RevisitedWhen things aren’t working, it’s human nature to throw more at the problem. More money, more people, more time. However, this usually ends up making the problem bigger. So, do less! Reframe the problem in such a way that it can be solved with fewer people, less money, and without endlessly pushing...
Rework RevisitedEveryone has more ideas than they can realistically fit in a product. A good museum doesn’t just throw everything in its collection up on the walls. There’s a curation process. Someone says, “no.” It’s in making these edits that the real product comes out, so embrace it!
Rework RevisitedBasecamp was in Miami last week. I sat down with Jason and David to talk about why we were there, the importance of meeting colleagues in person, and investing in culture.
Rework RevisitedIt’s so easy to punt on something; to say, “let’s wait until we have enough information to make the perfect decision.” Perfect decisions don’t exist, putting things off makes them pile up, and you’ll end up getting absolutely nowhere. Very few decisions are set in stone. So, make calls as quickly as...
Rework RevisitedIt’s incredibly easy to focus too much on the little details of what you’re building. You can spend hours and hours on something that will rarely ship with the final product. And, details are important! But, early on is not the time to worry about them. Focus on the basics first and worry about the...
Rework RevisitedWhen starting something new, you can work on the stuff you could do, the stuff you want to do, and the stuff you have to do. It’s the stuff you have to do is where you should begin. To find that epicenter ask yourself, “if I took this one thing away, would what I’m selling still exist.”
Rework RevisitedYou can’t do everything you want to do and do it well. You just don’t have the time, resources, people, etc., so you’re going to have to cut some things. But, this isn’t a bad thing at all! As with any other early constraints, embrace the editing process. Your product will be better off for it!
Rework RevisitedWhen you’re just starting off you’re going to be surrounded by constraints. You probably won’t have enough time to do everything you want to do. You probably don’t have enough people or money either. Don’t worry! These are good things! It’s when you’re boxed in that you’re forced to make tough...
Rework RevisitedBusinesses can get weighed down by things like excess staff, countless meetings, long-term contracts, etc. The more mass they take on the harder it is change direction. Being able to change direction, to change your mind, is essential to building a successful company.
Rework RevisitedA lot of people start businesses with the hope that they’ll be able to sell it quickly for a huge pile of money. While this might happen sometimes, it’s extremely rare and even worse, the businesses created with this goal sacrifice so much just for the chance to sell. They sacrifice their customers,...
Rework RevisitedLast episode of the year and we’re talking about startups. The new dry cleaner down the street doesn’t call itself a startup. The pizza place on the corner doesn’t call itself a startup. They’re new businesses, that’s all! So, what’s so special about your tech company that you need a fancy word for...
Rework RevisitedBefore you start your great new business you’ll NEED to hire some people, raise some money, rent an office, buy some ads, etc. etc. OF COURSE YOU DON’T. These are all just the trappings entrepreneurs tell themselves they need, when in reality, all you need is to start making something.
Rework RevisitedTaking outside money to start your business may seem like a good idea, but there are a ton of strings attached… You give up control. Cashing out becomes the #1 priority. It’s addictive. It’s usually a bad deal. Customers become less important than investors… You get the idea. Outside money should...
Rework RevisitedLast episode we discussed how important it is to stand for something and you’d think writing your values down in a mission statement would be a great way to let people know exactly what you stand for. Well, you’d be wrong. Mission statements are almost always vapid, boring, platitudes that end up...
Rework RevisitedWhenever you start something, especially a business it’s important to know why you’re doing what you’re doing. Having strong opinions, standing for something, can help tremendously when it comes to making crucial decisions and creating super-fans.
Rework Revisited“There’re just not enough hours in the day!” This is probably the most common excuse people give for not starting something. Well, guess what. There most definitely are a few hours you could probably squeeze in here and there. And, we’re not saying you have to quit your day job to do it!
Rework RevisitedThis week Jason and David discuss the essay titled “Start Making Something.” It’s only when you start building something the real insights come. Until then, all you have is just an idea. We also talk about Stanley Kubrick films and Jason introduces groundbreaking concepts like perforated pizza and...
Rework RevisitedBasecamp was originally designed as a way to manage 37signals’ client work and its success can be credited to the fact that it was designed to scratch a very specific itch by the people with that were itching. Now, we’re not saying that building something for others is necessarily a bad way to go...
Rework RevisitedThis week we discuss the importance of doing meaningful work. At least meaningful to you. What you do is your legacy, but that doesn’t necessarily mean you have to change the world. You just need to be doing something that changes YOUR world.
Rework Revisited“Entrepreneur” sounds really fancy. Like a member of some exclusive club. But, what we’re really talking about is just someone who starts something. Is it time to retire this word? Is there a better word to replace it? Can a business podcast go 30 minutes without talking about Steve Jobs, luxury...
Rework RevisitedWorking long hours, putting in overtime, logging on on the weekends, have become badges of honor, but there’s a big difference between work and getting stuff done. This week Jason and David push back against this idea of workaholism.
Rework RevisitedBasecamp has always prided itself on staying small and lean. But, with two major products, we’re going to change that. The question when looking to grow, however, is “why?”
Rework RevisitedPeople put too much stock in making long-term plans, but let’s call them what they really are: guesses. On this episode we discuss deadlines, business plans, world domination, and Dungeons & Dragons.
Rework Revisited“Fail early and often.” You hear this all the time in the tech start-up world. Failure has long been held up as a badge of honor for new start-ups. This week Jason and David take on this idea and make a pitch for learning from your successes instead of your mistakes.
Rework RevisitedWe continue our revisit of Rework with the essay, “Ignore the Real World.” Topics include new ideas failing, risk avoidance, and Marvel movies.
Rework RevisitedIn this episode we dive deep into the introduction and chapter 1 of Rework, The New Reality.
Rework RevisitedRework is coming back for season 2 this September! In the meantime here’s a little bonus to tide you over. Back in the late 90s and early 2000s, during the dot com bubble, Basecamp cofounders, Jason Fried and David Heinemeier Hansson both had run-ins with venture-backed tech startups. These...
Rework RevisitedBasecamp co-founders Jason Fried and David Heinemeier Hansson talk about HEY World, a new feature of the HEY email service where customers can create a super simple blog. HEY World has no templates, no endless scroll, no ads, no trackers, and no JavaScript. It represents Basecamp’s attempt to create...
HEYBasecamp is winding down a busy year with one more thing: the rollout of its HEY email service for the workplace. Co-founders Jason Fried and David Heinemeier Hansson talk about privacy, marketing, onboarding, and the other considerations that went into making HEY for Work. They also reflect on the...
HEYBasecamp co-founder and CTO David Heinemeier Hansson has been on a not-totally-intended sabbatical from both work and Twitter, and on an entirely intended break from living in the U.S. He checks in from Europe to talk about how he’s managing his time off as the boss, and what developments back at...
DHH and Jason FriedBasecamp probably wouldn’t exist today if not for an email that David Heinemeier Hansson sent Jason Fried in 2001. That correspondence was the beginning of a partnership that produced Basecamp, several books, and most recently HEY, the company’s new email service. This episode is our love letter to...
Basecamp released its new email service, HEY, on June 15. It was supposed to be a calm, controlled product launch, but what followed was a period that CEO Jason Fried described as “chaotic, enthralling, (and) horrible.” Basecamp got into a public fight with Apple over the HEY iOS app and the...
HEY, Greatest HitsBasecamp co-founders Jason Fried and David Heinemeier Hansson held a recent livestream session where they answered questions about HEY, the company’s new email service. You can listen to Part 1 or watch the entire livestream on YouTube.
HEYJason Fried and David Heinemeier Hansson held a livestream session where they answered audience questions about Hey, Basecamp’s new email service. In Part One, they discuss feature requests, customer support, and plans for hiring. The full Q&A can be viewed on YouTube.
HEYBasecamp has launched Hey, a new email platform with a strong point of view. It’s also one of the stupidest things Basecamp has ever attempted. Co-founders Jason Fried and David Heinemeier Hansson talk about the philosophy around time, attention, and privacy that forms the backbone of Hey, why Inbox...
A growing number of companies have turned to employee surveillance software to monitor their newly remote workforce. Basecamp, which has taken a hardline stance against surveillance of all kinds, decided to ban makers of this “tattleware” from integrating with our products. Basecamp CTO David...
PrivacyThis is the second part of a two-hour live Q&A on remote work that Jason Fried and David Heinemeier Hansson held last week. Part 2 covers questions about interruptions, mental health, hardware and software tools, and building culture as a remote company. You can find Part 1 on our feed in your...
Remote WorkEarlier this week, Jason Fried and David Heinemeier Hansson held a live Q&A about remote work. We’re splitting the session into two episodes. Part 1 covers questions about video calls, brainstorming, setting priorities, and good management during a time of stressful transition. If you’d like to...
Remote WorkBasecamp co-founder and CTO David Heinemeier Hansson sits down with entrepreneur and angel investor Jason Calacanis to debate the gig economy, democratic socialism, and whether the American dream is dead. The conversation in this episode is adapted from a longer interview that can be found in full...
DHH and Jason FriedBasecamp co-founder and Chief Technology Officer David Heinemeier Hansson has been ranting on Twitter about monopolistic practices in Big Tech for a while, and he recently got an unexpected opportunity to air his grievances about Google, Apple, and Facebook in front of a congressional subcommittee....
Big TechDave Teare is the co-founder and official “heart and soul” of 1Password, which recently raised $200 million in its first round of venture capital. Basecamp is a longtime happy customer of 1Password and also a longtime critic of venture capital, so the funding announcement led to some back-and-forth...
DHH and Jason FriedBasecamp has a long history of experimenting with “freemium” models and recently launched its most generous free plan yet: Basecamp Personal. Co-founders Jason Fried and David Heinemeier Hansson talk about the debate and data analysis that went into the launch, what makes this a little scary, and...
Basecamp Behind the ScenesBasecamp co-founder David Heinemeier Hansson sparked a national controversy this week when he posted a series of livid tweets about how his wife received a much lower credit limit than he did on their Apple Cards, despite applying with the same financial information. What began as a rant against...
Greatest HitsBasecamp co-founders Jason Fried and David Heinemeier Hansson answer listener questions in this short but jam-packed mailbag episode. Among other topics, they discuss whether they prefer reading physical books or the Kindle; talk about providing feedback to rejected job candidates; and imagine a...
MailbagsMatt Mullenweg, the founding developer of WordPress and the founder of Automattic, joins Basecamp co-founder David Heinemeier Hansson for a spirited debate about tech monopolies, power in open-source communities, and how to be good stewards of the modern web that they helped build.
DHH and Jason FriedIn August, Basecamp ended its practice of using pixel trackers in emails. Co-founder and CTO David Heinemeier Hansson shares what prompted that decision, which is part of a larger discussion about how to push back against Big Tech anti-privacy policies and the impact of individual action on big...
PrivacyBasecamp is known for hiring infrequently, but it’s in the midst of adding five new employees to its roster—including the company’s first-ever director of marketing. Over 4,000 applications have come in for the open positions. In this episode, we go deep into how we knew it was time to hire, why we...
Basecamp Behind the Scenes, Running a Calm CompanyThis is a lightly edited version of a keynote address Basecamp co-founder and CTO David Heinemeier Hansson delivered at RailsConf 2019 about “open source, markets, debts, purpose, and no less than the meaning of life.” David also sits down with Shaun to talk briefly about how he approached this...
DHH and Jason FriedBasecamp co-founders Jason Fried and David Heinemeier Hansson are back in the studio to answer your questions. This edition of Mailbag includes topics like why big companies don’t use Basecamp; how they managed the transition from a web design agency to a product company; and what their business...
MailbagsIn our last episode, we talked to Claire Lew, the CEO of Know Your Team. She has her own show called The Heartbeat Podcast, where she talks to founders and leaders about management. This is her interview with Basecamp co-founder and CTO David Heinemeier Hansson. To listen to more of The Heartbeat...
Raise your hand if this sounds familiar: You sign up for a service or a product online. When you go to cancel, you discover the only way to stop the subscription is to write an email or—even worse, make an actual phone call. In this episode, we try to get to the bottom of why this consumer trap...
Customer SupportIn 2004, Basecamp CTO David Heinemeier Hansson released a framework called Ruby on Rails that has since been used by over 1.2 million web applications including Twitter, Airbnb, Hulu, and, of course, Basecamp. In this bonus episode of Rework, David talks about creativity, finding a passion, and how...
DHH and Jason FriedBasecamp co-founders David Heinemeier Hansson and Jason Fried are fans of Marie Kondo’s 2014 bestseller “The Life-Changing Magic of Tidying Up,” which is back in the cultural zeitgeist thanks to her new Netflix show. In this bonus episode, DHH talks about how he’s applied the KonMari framework to...
Just For FunOn Thursday, November 8, Basecamp 3 went down for almost five hours. It was the worst outage to hit the company in a decade and a stress test of Basecamp’s practices around internal communication, customer support, and calm work. Today’s episode goes inside the company on November 8 to see how the...
Basecamp Behind the Scenes, Running a Calm CompanyAfter yet another round of revelations about Facebook’s use of customer data, Basecamp has decided to become 100% Facebook-free. We’ve actually been off Facebook proper for a while, but on Wednesday we decided to remove the company from Instagram and WhatsApp as well. This is a conversation with...
Big TechIn October, Jason Fried and David Heinemeier Hansson released their new book, It Doesn’t Have to be Crazy at Work. The book featured their writing, as well as cover art and interior illustrations from a couple designers at Basecamp. The launch initially seemed like a great success—but then things...
Basecamp Behind the Scenes, Running a Calm CompanyIt’s time for another episode where Jason Fried and David Heinemeier Hansson answer your questions! In this one, they discuss how to apply calm company principles to client work and classrooms, and talk about healthy ways for business partners to disagree.
MailbagsThis is the second of a two-part interview with David Heinemeier Hansson about his and Jason Fried’s new book, It Doesn’t Have to be Crazy at Work. In this episode, David talks about taking a calm approach to writing and marketing the book. Also, Wailin gets him to say #blessed (kind of) and has...
DHH and Jason Fried, Running a Calm CompanyJason Fried and David Heinemeier Hansson have a new book out called It Doesn’t Have to be Crazy at Work, which pushes back against the toxic culture of overwork and unhealthy ambitions that’s driving much of the modern workplace. In this episode, Wailin sits down with David to talk about the book’s...
DHH and Jason Fried, Running a Calm CompanyBasecamp co-founders Jason Fried and David Heinemeier Hansson answer listener questions about workplace communication and remote working. Alison Green of Ask A Manager, whom we featured in our previous episode, gives her advice on a couple of questions too. If you’d like to submit a question for...
Mailbags“You know I try, but I don’t do too well with apologies,” Justin Bieber once sang. You’re not the only one with this problem, Justin! Why is saying sorry so difficult, especially for businesses? In this episode: A veteran tracker of apologies looks at what’s changed (and what hasn’t) in public...
Running a Calm CompanyAt Basecamp, we’re in the midst of a debate over an Applause feature that was designed to improve communication but might be stoking unwanted anxiety. In this episode, CTO David Heinemeier Hansson and iOS designer Tara Mann present different sides of the Applause debate and explore the ways behavior...
Basecamp Behind the Scenes, Greatest HitsThis is the second in a two-part series in which Jason Fried and David Heinemeier Hansson answer listener questions. If you’d like your questions answered on a future mailbag episode leave a message at 708.628.7850.
MailbagsThis is the first of two episodes where Jason Fried and David Heinemeier Hansson answer questions from our listeners. In this episode, they talk about the role of luck and timing in starting Basecamp; ass pricing (yes, you read that correctly); hiring in the early stages of a business; and more. If...
MailbagsBusiness and politics tend to make uneasy bedfellows, but in these divisive times, even businesses that have historically stayed out of hot-button issues are coming off the sidelines. In this episode: An online florist tells racists to shop elsewhere; Basecamp stops reimbursing employees for Uber...
Basecamp CTO David Heinemeier Hansson is known for many things, including creating Ruby on Rails and writing business books. He also has a knack for arguing with people on the Internet. This cheerfully profane conversation explores how Twitter is like a virtual pillow to scream into and the role...